WhatsGood
At this tech startup, I experienced building a brand from scratch. I profiled farms across the northeast for our app and worked with an international dev team to create local food marketing programs and digital marketplaces.
website & app UX
I worked closely with a dev team based in Brazil to improve UX for our app and concept/manage the development of a website for the corporation.
App store preview.
Corporation website “about us” page.
App log-in screen.
Corporation website eComm page.
social
I shot photos and wrote copy for our social channels, and also planned and managed all our paid social campaigns.
client: Coastal Growers Farmers Market
This market was our first-ever white label client. To support the launch of their app, we created a suite of materials including merch, print & digital marketing assets. We used this launch as a template to launch apps for other farmers markets across the country we worked with.
Social media assets for the market featuring vendor photography.
Tote giveaway side 1.
Tote giveaway side 2.
Digital ads we used on Facebook and Instagram.
Market coupon to encourage app downloads (QR code on the back).
client: Oregon City Farmers Market
This market wanted to have a bigger at-market marketing presence than digital, so we loaded them with easy-to-read, eye-catching signage.
A-frame signage placed throughout the market.
Physical handouts for the farmers to give out their booths.
Tent signage that clipped to the vendor’s market stations.
client: North Star Food Hub
We partnered with North Star Food Hub to create a program that marketed their local food in store. I profiled all their local farmers and vendors to create print, digital and social marketing assets.
client: Rhode Island School of Design
We partnered with RISD to create a digital marketing package that featured their local vendors on their cafeteria digital screens. I interviewed all their local producers to create the marketing assets.
